Jack Haley
Marketing Portfolio

Screenshot 2024-10-17 131106_edited_edit

My name is Jack Haley, a 23-year-old marketing specialist with years of expertise in SEO optimization, digital marketing, social media management, PPC advertising, and video/photo editing. I combine creativity, graphic design skills, and digital marketing strategy to craft campaigns that engage audiences and drive results.

Passionate about delivering innovative solutions, I strive to help brands stand out through data-driven strategies and compelling visuals. My goal is to keep growing as a marketer, learning from every project, and creating content that leaves a lasting impact.

About Me

Learn More About Me

Experience

Marketing Manager

-

Inter-Tech Supplies

July 2024 - Present

Lead the Marketing Department of a small business in the Packaging Industry; handling SEO, Email Marketing Campaigns, PPC Ads, Social Media Management, Video / Photo Creation and Editing, and Website Management.
Generated quality MQLs through Google and LinkedIn PPC ads, increased organic traffic and keyword rankings through SEO, AIO, and GEO strategies, and improved CRO on landing and web pages, decreasing bounce rates.
Leveraged tools (GA4, Search Console, Screaming Frog, Uber Suggest, Ahrefs) and AI (ChatGPT and Frase.io) to implement data driven decisions, create converting, high-value content, and improve marketing functions.

Marketing Intern

-

Secant Group LLC.

May 2023 - August 2023

Supported the marketing department of a B2B medical textiles company, managing social media and LinkedIn pages for Secant Group, Charter Medical, and Solesis.
Managed SEO and metadata for 15+ landing pages, developed and launched a company-wide file/image organization system, and optimized assets for various business applications.
Collaborated with third-party partners to develop and launch a new product campaign for Secant Group.

Marketing Intern

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Temple Athletics

May 2023 - August 2023

Supported the marketing department by coordinating promotions and game-day activations for multiple sports.
Managed the marketing table at 25+ on- and off-campus sporting events, engaging with fans and students.
Organized and distributed promotional items and giveaways to 500+ attendees per event, enhancing fan experience and school spirit.

Check Out My Work Timeline

Projects

B5441374-E3D9-4644-9FD1-21566E6EF40F - Edited.png

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SEO & GEO Optimization

Goal: Improve organic visibility in Search Engines and AI Search.

Process:

Structured pages with proper H1, H2, and H3 usage.
Implemented optimized metadata, including title tags and meta descriptions.
Matched search intent and built keyword clusters to attract high-intent users.
Built brand authority with backlinks from high-authority sites and niche forums.

Results:

32% Increase in Organic Traffic
313% Increase in Online Impressions
440% Increase in Page Clicks
38% Higher Average keyword position
120% Increase in Referring Domains
405% Increase in Total Backlinks
87% Increase in Total Users

Learn More

Website Management

Goal: Create high-converting web and landing pages, improve page speed, optimize for mobile users, and reduce bounce rate.

Process:

Created 20+ new landing pages tailored for services and PPC campaigns to capture high-intent traffic.
Collaborated with a third-party web developer to resolve major issues such as Cumulative Layout Shift (CLS) and short code errors that slowed site performance.
Implemented an exit-intent pop-up to capture email signups and generate leads.
Optimized site for mobile usability by reducing font weight and streamlining plugins.

Results:

10% Decrease in Bounce Rate
2.0s Page Load Time from GT Metrix
CLS reduced to 0.009 from Page Speed Insights

Learn More

Email Marketing

Goal: Clean up and segment the email list, drive engagement and sales through promotions, updates, and newsletters, and reduce bounce rates.

Process:

Cleaned and updated the email list, removing inactive contacts and confirming updated addresses through direct outreach.
Segmented customers into defined groups to ensure personalized messaging and higher engagement.
Designed and launched functional promotional emails linking directly to products and service pages for seamless customer journeys.

Results:

3% Increase in Open Rate since hired
4% Increase in Click Rates compared to Industry Average
5% Increase in Click Rates compared to previous campaigns before hired
27% Decrease in Bounce Rate since hired
6% Decrease in Bounce Rate compared to Industry Average

Social Media Content

Goal: Build the company’s online presence and brand and increase audience engagement through visually appealing, consistent social content.

Process:

Developed and executed a content calendar to maintain consistent posting across LinkedIn.
Designed aesthetically branded posts highlighting company projects, promotions, educational tips, updates, and customer testimonials.
Established a clear brand voice to strengthen credibility and authority within the industry.

Results:

1563% Increase in Organic Social Traffic
190% Increase in Page Views on LinkedIn
Significant Increases in Impressions, Search Appearances, and CTR on LinkedIn.

Learn More

Pay Per Click (PPC) Ads

Goal: Generate qualified leads, improve sales, and design high-performing landing pages to maximize conversions.

Process:

Built and launched Google Search Ads and LinkedIn Spotlight Ads targeting high-intent, bottom-of-funnel audiences.
Researched and selected high-performing keyword terms to capture ready-to-buy customers.
A/B tested ad copy and set up conversion tracking through GA4 for accurate performance measurement.
Designed mobile-optimized landing pages with strong CTAs above the fold to increase conversions.

Results for Google Search Campaign 1:

9.05% CTR
$0.40 CPC
9.35% Conversion Rate
Highest Quarterly Profit in Part Sales

Results for Google Search Campaign 2:

9.15% CTR
$4.53 CPC
13% Conversion Rate
8 New Qualified Leads for Teflon Coating Service

Results for LinkedIn Spotlight Campaign

2.6% CTR
$1.05 CPC
Reached 6400 senior-level members in targeted industries

Learn More

Jack Haley Marketing Portfolio

About Me

Experience

Marketing Manager

-

Inter-Tech Supplies

July 2024 - Present

Marketing Intern

-

Secant Group LLC.

May 2023 - August 2023

Marketing Intern

-

Temple Athletics

May 2023 - August 2023

Projects

SEO & GEO Optimization

Goal: Improve organic visibility in Search Engines and AI Search.

Process:

Structured pages with proper H1, H2, and H3 usage.

Implemented optimized metadata, including title tags and meta descriptions.

Matched search intent and built keyword clusters to attract high-intent users.

Built brand authority with backlinks from high-authority sites and niche forums.

Results:

32% Increase in Organic Traffic

313% Increase in Online Impressions

440% Increase in Page Clicks

38% Higher Average keyword position

120% Increase in Referring Domains

405% Increase in Total Backlinks

87% Increase in Total Users

Website Management

Goal: Create high-converting web and landing pages, improve page speed, optimize for mobile users, and reduce bounce rate.

Process:

Created 20+ new landing pages tailored for services and PPC campaigns to capture high-intent traffic.

Collaborated with a third-party web developer to resolve major issues such as Cumulative Layout Shift (CLS) and short code errors that slowed site performance.

Implemented an exit-intent pop-up to capture email signups and generate leads.

Optimized site for mobile usability by reducing font weight and streamlining plugins.

Results:

10% Decrease in Bounce Rate

2.0s Page Load Time from GT Metrix

CLS reduced to 0.009 from Page Speed Insights

Email Marketing

Goal: Clean up and segment the email list, drive engagement and sales through promotions, updates, and newsletters, and reduce bounce rates.

Process:

Cleaned and updated the email list, removing inactive contacts and confirming updated addresses through direct outreach.

Segmented customers into defined groups to ensure personalized messaging and higher engagement.

Designed and launched functional promotional emails linking directly to products and service pages for seamless customer journeys.

Results:

3% Increase in Open Rate since hired

4% Increase in Click Rates compared to Industry Average

5% Increase in Click Rates compared to previous campaigns before hired

27% Decrease in Bounce Rate since hired

6% Decrease in Bounce Rate compared to Industry Average

Social Media Content

Goal: Build the company’s online presence and brand and increase audience engagement through visually appealing, consistent social content.

Process:

Developed and executed a content calendar to maintain consistent posting across LinkedIn.

Designed aesthetically branded posts highlighting company projects, promotions, educational tips, updates, and customer testimonials.

Established a clear brand voice to strengthen credibility and authority within the industry.

Results:

1563% Increase in Organic Social Traffic

190% Increase in Page Views on LinkedIn

Significant Increases in Impressions, Search Appearances, and CTR on LinkedIn.

Pay Per Click (PPC) Ads

Goal: Generate qualified leads, improve sales, and design high-performing landing pages to maximize conversions.

Process:

Built and launched Google Search Ads and LinkedIn Spotlight Ads targeting high-intent, bottom-of-funnel audiences.

Researched and selected high-performing keyword terms to capture ready-to-buy customers.

A/B tested ad copy and set up conversion tracking through GA4 for accurate performance measurement.

Designed mobile-optimized landing pages with strong CTAs above the fold to increase conversions.

Results for Google Search Campaign 1:

9.05% CTR

$0.40 CPC

9.35% Conversion Rate

Highest Quarterly Profit in Part Sales

Results for Google Search Campaign 2:

9.15% CTR

$4.53 CPC

13% Conversion Rate

Jack Haley
Marketing Portfolio