Website Management
My Project Goal
The goal of this project was to transform the company’s website into a high-performing, user-friendly platform designed to capture leads and drive conversions. This involved creating new, high-converting landing pages tailored for both services and PPC campaigns, improving overall site speed and performance, and ensuring a seamless experience for mobile users. Additionally, reducing the site’s bounce rate and improving user engagement were key priorities to keep visitors on the site longer and guide them toward completing desired actions.
Process
To achieve these goals, I implemented a multi-step strategy focused on performance, usability, and conversion optimization:
Collaborated with Web Developers
Worked alongside a third-party web developer to resolve major technical issues, including CLS (Cumulative Layout Shift) problems and shortcode errors that were slowing down the site and hurting user experience.
Landing Page
Creation
Built over 20 new, optimized landing pages for key services and PPC campaigns with clear CTAs and mobile-first design principles.
Conversion-Focused
Features
Implemented exit-intent popups for lead capture and email signups to reduce bounce rate and encourage engagement.
Mobile Optimization
Reduced unnecessary scripts, resized and compressed images, and refined site fonts to ensure a seamless experience across all devices.
Performance Enhancements
Used caching, lazy loading, and optimization plugins to cut down load times and improve Core Web Vitals scores.
Results
-10%
Decrease in Bounce Rate
2 Sec
Site Loading Time
0.009
CLS Lowered from 3.05
0.00
Mobile Visual Stability
Before
Website Performance Before - From Page Speed Insights
Mobile Interactivity - From Uber Suggest
Mobile Visual Stability - From Uber Suggest
After
Website Performance After - From Page Speed Insights
Website Performance Report - From GTMetrix
Website Performance Report - From GTMetrix
Tools
Performance
-
GTMetrix
-
Page Speed Insights
-
Google Analytics 4
-
Uber Suggest
Management
-
WordPress
-
WP Rocket
-
OptinMonster​
Tracking / Data
-
Google Tag Manager
-
Hotjar
-
Lucky Orange
-
Google Analytics 4
-
Google Search Console