Social Media Content

My Project Goal

The goal of this project was to strengthen the company’s online presence by creating a consistent, professional, and engaging social media brand. The focus was on generating content that showcased the company’s work, built trust with the audience, and improved overall engagement across platforms, particularly LinkedIn, through a strategic mix of promotional, educational, and brand-building posts.

Process

To achieve these objectives, I implemented a structured, data-driven approach which included 5 steps.

Content Planning

Created a monthly social media calendar to ensure consistent posting and align content with campaigns, product launches, and key company updates.

Content Creation

Designed visually appealing graphics and posts using Canva and Adobe tools, incorporating company branding for a cohesive look.

Content Mix

Produced a variety of content types including job highlights, project showcases, customer testimonials, educational tips, and company news to engage different audience segments.

Copywriting

Wrote clear, concise post captions optimized for LinkedIn engagement while responding to comments and interactions to maintain audience connection.

Performance Tracking

Monitored post impressions, engagement rates, and click-throughs to refine content strategy for better reach and interaction.

Results

1563%

Increase in Organic Social Traffic

190%

Increase in LinkedIn Page Views

2800%

ROMI thru Social Media Leads

Increases in
CTR and Engagement

Examples

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Other Examples

In addition to my current job, I enjoy making graphics and videos for my other passions and hobbies. I have made posts, graphics, and videos which I have shared below, but they are not related in anyway to the posts above.