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SEO Optimization

My Project Goal

This project focused on improving our website’s organic visibility across both traditional search engines and emerging AI-driven platforms. Through a combination of technical SEO, content optimization, and strategic backlink building, I developed a data-driven approach to drive high-intent users to the site and position the company as an authority in its industry. Below you can find all of my steps, tools, and results to achieve this goal of SEO Optimization.

Process

To maximize search visibility and organic growth, I implemented a full-spectrum SEO strategy that combined on-page, off-page, technical, and local SEO efforts. This approach ensured that every aspect of the company’s online presence from website structure and content optimization to backlink quality, site performance, and local search accuracy worked together to drive higher rankings, more traffic, and greater brand authority across both traditional and AI-powered search platforms.

On-Page SEO

  • Structured content using H1, H2, and H3 headers for clarity and keyword optimization.

  • Implemented SEO metadata: title tags, meta descriptions, slugs, canonical tags for duplicate content, and optimized SEO titles.

  • Added schema markup (FAQ, BlogPost, Video) through WordPress plugins to improve rich snippet visibility.

  • Created optimized page content using keyword research, content clusters, competitor analysis, and search intent alignment to target high-intent, high-volume, low-competition keywords.

Off-Page SEO

  • Used Google’s Disavow Tool to remove spammy backlinks and improve domain health scores (SEMrush).

  • Built backlinks through directories, guest posts, press releases, and fixing broken links from lost backlinks.

  • Engaged on Reddit, Quora, and niche forums to increase brand trust, visibility, and credibility for AI search results.

Technical SEO

  • Ran technical SEO audits with multiple tools to detect and resolve issues.

  • Fixed 4xx errors (broken links), duplicate title tags, and improved page speed and CLS metrics.

  • Set up and corrected XML sitemap, Google Search Console indexing, and 301 redirects to ensure proper site health and crawling efficiency.

Local SEO

  • Updated NAP (Name, Address, Phone) consistency across local directories and citations.

  • Optimized Google My Business profile for accurate info, engaging posts, and positive review acquisition to boost local search rankings.

Results

+32%

Increase in Organic Traffic

+313%

Increase in Online Impressions

+440%

Increase in Page Clicks

+38%

Higher Average Keyword Position

+120%

Increase in Referring Domains

+405%

Increase in Total Backlinks

+87%

Increase in Total Users

+0.5%

Increase in Click Thru Rate

+75%

Increase in Engaged Sessions

+75%

Increase in Engaged Sessions

+84%

Increase in New Users

+125%

Increase in Views

SEOGSCImprovements.png

Website Metric Comparisons from Before and After I was Hired - From Google Search Console

SEOAIRankings.png

Overall Brand Ranking and Visibility to AI Search - From LLMRefs

SEOAIGrades.png
SEOBacklinkGraphs.png

Total Backlink Growth - From SEMRush

SEOReferringDomainsGraph.png

Referring Domains Growth - From SEMRush

SEOBacklinkToxicityScore.png

Backlink Toxicity Score - From SEMRush

AI Visibility Score and Comparison to Competitors - From Am I On AI

Tools

On-Page SEO

  • UberSuggest

  • SEMRush

  • Ahrefs

  • ​SE Rankings

  • WordPress

  • Frase.io

  • ChatGPT

  • Gamma

  • Perplexity

  • WP Plugins

  • Yoast

Off-Page SEO

  • UberSuggest

  • SEMRush

  • Ahrefs

  • Hunter.io​

  • HARO

  • ​Medium

  • ChatGPT

  • Reddit

  • Quora

Technical SEO

  • UberSuggest

  • SEMRush

  • Ahrefs

  • Screaming Frog

  • Page Speed Insights

  • Google Search Console

  • GTMetrix

AIO / GEO

  • ChatGPT

  • Perplexity

  • Gamma

  • Am I On AI

  • LLMRefs

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